With project management, communication is about people skills, building relationships, getting commitments and managing them. Communication is more than just words; it has to do with spirit, attitude, and often timing (Stolovich, n.d.). When building relationships, it’s important to know your stakeholders as well as their preferences for communication (Allen & Hardin, 2008; Portny et al. 2008). While it may not be feasible to cater to every stakeholder individually, it helps to know how the most important drivers and contributors respond to information delivered in various forms. In the effort to get things done, it’s usually necessary to communicate both informally and formally. Commitments that evolve from informal communication should always be put in writing (Portny et al, 2008; Stolovich, n.d.).
The Laureate interactive learning media, “The Art of Effective Communication,” was an experiment in communication through various modalities. I experienced the exact same message in the form of an e-mail, a voice mail, and video message, and I came away with some very different ideas about the urgency of the message. In the real world, I think the face-to-face message would have been most effective because there would have been opportunity for both parties to check their understanding. Communication is about sending and receiving information with the goal of understanding. Unfortunately, understanding can be elusive in the midst of noise. Messages are often lost or distorted as a result of the medium chosen to deliver them.
The content of the message had to do with a co-worker requesting that a colleague give her an ETA on the completion of a report. She explained through all three modalities that she needed the information in order to make her deadline, and used the exact same wording.
E-mail
The e-mail request seemed to convey more urgency because it was in writing, and was sent to the colleague while s/he is possibly “in an all-day meeting.” If I were in the position of the receiver and checking my e-mail on a break from the meeting, I would interpret the sender to be in a frantic state where she needs an update from me before the end of the day, or while I’m in the meeting. In response, I might e-mail her back letting her know what the status of the report is. If it were ready, I would send it to her.
Voice Mail
The voice mail message with the same wording as the e-mailed conveyed less urgency. Now that I could hear the sender’s voice, the issue seemed less important. Her tone was relaxed and friendly. She spoke slowly, so I clearly understood that she needed and ETA on the report, but would prefer if I could send the report to her via e-mail. If I had picked up this voice mail while on break from an all-day meeting, I would make sure I touched bases with the sender before the end of the day.
Face-to-Face
With the face-to-face scenario, the sender came across as extremely casual. I could now see her facial expressions and I could hear her tone. While her words express a very important message, the fact that she was delivering it over a cubicle wall seemed to indicate a casual tone. Moreover, she smiles while thanking her colleague for getting up to speed on the missing report. How nice? If I were on the receiving end of this communication, I would probably give my co-worker an update right away, and inquire with her about her deadline. Depending on my work load, I would either try to get the report completed expeditiously, or I would negotiate for more time.
References
Allen, S., & Hardin, P. C. (2008). Developing instructional technology products using effective project management practices. Journal of Computing in Higher Education, 19(2), 72–97.
Greer, M. (2010). The project management minimalist: Just enough PM to rock your projects! (Laureate custom ed.). Baltimore: Laureate Education, Inc.
Laureate Education (n.d.). The art of effective communication [Multimedia learning object]. Available from http://sylvan.live.ecollege.com/
Portny, S. E., Mantel, S. J., Meredith, J. R., Shafer, S. M., Sutton, M. M., & Kramer, B. E. (2008). Project management: Planning, scheduling, and controlling projects. Hoboken, NJ: John Wiley & Sons, Inc.
Stolovich (n.d.), Communicating with Stakeholders [Video]. Laureate Education. Available from http://sylvan.live.ecollege.com/